Madel and Hitachi: a collaboration that protects the environment

We have only one planet, but to satisfy the consumption of the world's population in 2050 we will need three. This information from the United Nations is enough to understand that continuing in the same way along the current trajectory of production, use and disposal is no longer sustainable.

The collaboration between Madel and Hitachi came out of this premise: for the good of the environment and in the spirit of a circular economy.

Madel’s model, Hitachi’s innovation

Among many clients all over the world, the multi-national company Hitachi has chosen Madel and Winni’s as a case history to promote in the most important newspapers and on websites. This collaboration came out of the goal of managing our water disposal in an even more eco-friendly way, concentrating in particular on systems for re-use.

Why did Hitachi choose Madel and Winni’s? Because we are starting from solid foundations: our entire production process has a low environmental impact. We use only energy from renewable sources and are committed to reducing plastic waste through our single-material re-fill pouches and our use of a percentage of recycled plastic in every bottle.  We are conscious that the future will be possible only if we start to live – and produce – more sustainably.

Case History: waste water and IOT

Madel has developed, with the collaboration of Hitachi, a solution based on a membrane reactor: the filtration process separates the liquids from solids, surfactants, oils and grease. The water recovered from our facilities is further refined with a process of inverse osmosis, in order for some of it to be reinserted into the production cycle.  This way, we reduce the amount of waste water  (40% in the case of Madel),  and improve its quality  (with over 90% reduction of surfactants). We have also established the foundations for  recovering production residues, which could become a raw material for new products.

This is how the company has been able to cut our sewage fees by 81%, limiting water consumption and reducing energy use thanks to less need for the pump system.

The innovative solutions provided by Hitachi didn’t only involve water use, but in fact allowed us to improve the overall efficiency of our processes. Taking advantage of the Internet of Things, it is possible to monitor energy use, report anomalies or peaks of consumption, and recommend necessary interventions in good time.

To find out more, we recommend consulting the case history and watching the video made as part of our partnership. Visit the Corriere website at this link:







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